Facebook marketing: What’s the real difference between Facebook Boosting and Ads Manager?
The purpose of this topic is to clearly show you the difference between Facebook’s biggest illusion and its real strategy. We’ll understand why Boosting is an easy path that won’t get you to your destination, and why Ads Manager, even though it seems complex, is your only path to success. This knowledge is the first step on your journey to becoming a strategic advertiser from a regular user. “Boost Post” is a shortcut method that Facebook itself created for regular users so they can easily reach more people with a post. For example, you post about a product, Facebook sees it gets some likes or comments, and the “Boost Post” button immediately appears. When you click it, Facebook promotes your post with just a few settings. But the problem is, this promotion is only superficial. With “Boost Post”, you can’t target conversions, you can’t filter custom audiences, and you can’t enable pixel tracking. In other words, it’s just for showing, not for selling.
Facebook Marketing: Ads Manager is Facebook’s real power.
On the other hand, Ads Manager is Facebook’s real power. Using this tool, you start a campaign that has three layers: Campaign, Ad Set, and Ad. You have complete control over each layer. You can decide the exact location, age, interest, device, time, and even the platforms (Facebook, Instagram, Messenger, or Audience Network) where your ad will be shown. You can set your budget to daily or lifetime and choose between CBO (Campaign Budget Optimization) or ABO (Ad Set Budget Optimization). You can track who clicked, who watched the video, who added a product to their cart, and who bought it. You can use the Pixel to run retargeting ads on website visitors. In short, while Boost Post is just knocking on a random door, Ads Manager is standing at the right door of the right house and knocking. In a nutshell, Meta says that Boosting is an easy way for quick promotion, while Ads Manager is a complete and powerful tool for ad management. Let’s understand the whole thing like a story. Suppose you’ve gone to a bustling fair to sell some beautiful T-shirts you made yourself.
Facebook Marketing: What is Boost Post?
Boost Post is like standing in the middle of the fair with a microphone and yelling, “I have the best T-shirts! Everyone come and see!” Hearing your shouts, some people might look at you, and a few might even gather around. But you don’t know who among this crowd is truly interested in buying a T-shirt, who has just come to watch the show, and who are your competitors. You just see the crowd growing (Post Likes/Engagement), but at the end of the day, you see that sales aren’t that great. This is because your message didn’t reach the right people. Facebook Boost does exactly this. It delivers your post to a lot of people, but there’s no guarantee about the quality of those people or whether they are your real customers.
Facebook Marketing: What is Ads Manager?
Ads Manager is like being a professional detective or a sniper. You stand at the gate of the fair and observe every person. You only target young men and women whose fashion sense matches your T-shirts. You see which shops they visit more, what kind of things they talk about, and then, at the right time and with the right words, you present your T-shirt to them. Less effort, reaching the right customers, and successful sales. Ads Manager gives you this power. You can decide exactly who to show the ad to, their age, gender, location, interests, and even what kind of phone they use. Where will you show it? Only on the Facebook Newsfeed? Or Instagram Stories? Or the Messenger inbox? Why will you show it? What’s your real goal? Just to get likes or comments (Engagement)? To drive traffic to your website (Traffic)? Or to sell directly (Conversions)? The main difference is “control”. Boost takes control away from you, while Ads Manager gives that control back to you.
Facebook Marketing: Common Mistakes and How to Avoid Them:
Mistake 1: Getting happy by looking at likes and comments. Many people who use Boost think their campaign is successful because the post gets a lot of likes. But the real goal of a business is sales, not just getting likes.
Mistake 2: Thinking Boost is cheap. It might cost less to use Boost, but with Ads Manager, you can get a lot more sales for less money (High ROI). So, you need to understand which is more profitable.
Mistake 3: Not using Ads Manager out of fear. This is the biggest mistake. Even though it seems complex, once you learn it, it will become your business’s most powerful weapon.
From today onwards, you are no longer a regular Facebook user. You now know the real truth behind the curtain. You have now started on the path where Facebook won’t just spend your money but will also make money for you.
